Proven is a US-based skincare brand. They are cruelty-free and believe in curating Paraben, SLS, Phthalates, and Formaldehyde free products. Proven, focuses on combating skincare issues through the use of Artificial Intelligence and data-driven ingredients, guaranteed to provide results. With the advancements of technology in every single field, it’s only obvious that one must use this boon for skincare too. Proven is the first skincare brand to use technology and formulate the world’s largest skincare database called ‘The Skin Genome Project’. Another feature of Proven, the skincare quiz, which is required to be filled out, carefully combines your answers to the quiz and sifts through the database to come up with the correct ingredients for your skin concerns. The beauty here is that one no longer has to go through the tedious procedure of hit and trial, where you spend tonnes of money just to see what works for you. With Proven, your beauty concerns already come solved, as if personally designed for you.
Proven was founded by Ming Zhao, an entrepreneur and CEO of Proven, and computational physicist Amy Yuan. Both the ladies struggled with skincare issues for a long time before they came up with an idea to personalize skincare using carefully chosen ingredients which would take into account every aspect of one’s life from the sun exposure, to screen exposure. This idea came up after both of them had been disappointed by many skincare regimens that just refused to work for them.
All the products are made in association with Dr. Hollmig, who is the Head of Aesthetic Dermatology at Stanford University. Under the expertise of co-founder Dr. Amy Yuan, the world’s largest skin care database was started called The Skin Genome Project. The Skin Genome Project was also the winner of MIT’s 2018 Artificial Intelligence Award. The database analyses the potency and quality of 20,238 plus skincare ingredients, paramount knowledge of 100,000 individual products, reviews and references from people who have tried these products first hand, and almost 4,000 scientifically proven publications. Due to the vast amount of information stored in this database, when one takes the skincare quiz of Proven, the data is methodically sifted through, to curate the correct ingredients for you that would work and from that three Proven products are recommended that include a cleanser, sunscreen and night cream. These 3 products, in general, are very crucial to our everyday skincare.
Proven products are tailored according to your preferences, they do all the tedious work, all that is left for you to do is purchase the required products and apply them regularly. These products save your time and money that you would otherwise be wasted on products experimenting on your skin, which can have long term unpleasant effects. The ingredients put into your personalized tubes and boxes are thoroughly explained along with their benefits, the reason they are included, and the specific problem areas they will target, on their website, to maintain a transparent relationship with you and your skin along with aiming to improve your skin’s texture on a long term basis.
Their website includes a quick 3-minute quiz, which asks multiple-choice questions, to get an accurate idea of what your skin regimen needs. They include questions like, what are your skincare concerns which include, hyperpigmentation, sensitivity, redness, acne, wrinkles or fine lines, loss of firmness or elasticity. Depending on your skin concerns, the next few questions are personalized accordingly. They also take in your age, gender, pregnancy, allergies, environment, sun exposure, screen time, water intake, and how often you use skincare and if your present regime includes particular ingredients like retinol. In the end, they also take your pin code to accurately assess your climate, as the skin gets majorly affected by the kind of environment we expose it to. After this, your personalized skincare products are then shown to you, where each ingredient is explained intricately. Along with this, you also get a free 15-minute consultation with skincare experts of Proven.
Proven, is a cruelty-free and clean skincare brand that abides by all the regulations of the FDA. Their ingredients are safe and customized for your skin type, they take into account any allergies you might have as well. They make sure to change the skincare regimen every 2 months as it is enough time for your environment or habits to change, which also contributes to the skin changing. The brand is very precise and particular with the products and services they offer. It definitely looks like the brand has spent considerable time researching each component and taking care of the target area they focus on. They make sure your product is working according to your expectations and also have a 28-day re-formulation policy for the members. The confidence they have on each and every product of theirs guarantees the effectiveness of these products and formulas. Feedback and reviews have been used to improve the products. The Proven Blog is also quite useful and informative as it addresses concerns like how to care for your skin during the pandemic, how stress and mood greatly affect the skin, truth about natural and organic ingredients etc. Each piece gives all-rounded explanations, directing many problems. The brand focuses on three important aspects of skin: CPR. Cleanse, Protect and Replenish, hence the three products: cleanser, SPF Moisturizer, and night cream.
There are only three products offered by Proven, a cleanser, SPF, and Night cream. Each product has subjective ingredients designed to suit your skin only.
A cleanser comprises one of the basics of every skincare routine, it is vital and creates a clean base to apply other products, so that it can get absorbed by the skin. The cleanser formula usually differs from skin to skin, however, each one is gentle on the skin, mildly cleansing the impurities and bacteria off the face, taking care to retain hydration in the skin and not stripping the skin off its natural oils. The base of the cleanser also differs. The product has an in-built exfoliator and toner as well, which focuses on boosting hydration, using glycerin, sodium hyaluronate, and essential oils according to the skin type ranging from lavender to rose.
The SPF is another important part of a skincare regimen, which should not be skipped. Usually, it is applied 30 minutes before going under the skin, but it is recommended to use it even if one does not go directly under the sun, as harmful UV rays usually seep through within the windows also. Proven SPF, simultaneously moisturizes the skin, without leaving a sticky feeling or white residue. They are backed up by minerals like zinc and leave the skin feeling soft and plump. It does not contain any chemical sunscreen agents and also adapts to the amount of traveling one does, which again is subjective.
The Proven night cream is soft and velvety on the skin, leaving it matte and plump. It nourishes and replenishes the skin making a difference within a week or so. It is light on the application and a perfect end to a hectic day where your skin suffers equally. It simultaneously aids in repairing, not letting fatigue or stress affect the skin and providing moisture and combating blue light rays that we get from the constant exposure to screens.
All included is $119 on membership and $145 without one.
One can buy the ingredients individually along with the bundle.
Cleanser:$35 for 50ml
SPF Moisturizer: $55 for 30ml
Night Cream: $95 for 30ml
A membership with Proven is recommended as it gives many added benefits like
This US-based skincare brand aims to provide one with a personalized skincare regime, which is backed up by scientific research, it is simplified to the point of containing only 3 items, and most importantly, it is evidence-based, backed up by the Skin Genome Project.
All of these points result in a concoction of a fail-proof regimen. Skin is subjective, it varies across every detail. One size does not fit all, that is the beauty of skin, everyone is different and has unique properties. Which is why each one deserves special attention and care. In the same way, one product cannot cater to the needs of different people varying on the environment, stress level, travel, water intake etc. Proven makes sure that the skincare products adjust to the needs of the customer instead of the opposite. It gives you exactly what it needs, in accordance with their preferences. With each product you get the list of ingredients and the benefits they give, so the transparency is maintained well. The customer knows what it is putting on its skin, which is very important in the world of faux skincare and chemically boosted products. The differences in one’s skin can be seen within a week of usage. This startup began as a response to their skincare issues. They understood the various problems of skincare and how it can affect daily life, which makes the entire ordeal more personal. They have created this brand so many other men and women don't have to struggle the same way they did. Skincare shouldn't be difficult or gruesome. It should be easy, and an instance where you spend time with your skin, one on one, taking care of it and treating it well. It should be as natural as bathing or brushing your teeth. With Proven and its three-step routine, skincare has never been easier and effective.
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