Because Market Review

Why We Like Them

Because it is a wellness and e-commerce brand catering specifically to the needs of older adults. They are trying to revolutionize the idea of ‘adult help’ via internet marketing. They ensure high quality by thoughtfully picked and designed products. Their products range from bladder protection ensuring underwear and pads to skincare, wellness supplements, and oral care products. Personalized products and packages are suggested after getting to know the user’s preferences and needs.

Redwood City, California | Founded 2016
Does Not Accept Insurance
Does Not Accept HSA/FSA

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Table of Contents

    Because Company Overview 

    Incontinence - the loss of bladder control, is affecting 25 million people in the US and half of women over 50. Older adults generally avoid talking about it and asking for help sometimes because they’re embarrassed and sometimes because there’s simply nobody to offer help. When they did ask for help or tried buying the products themselves, they would go to around 5-6 pharmacies and stores to find the correct products and still fall short. Thus, Because was founded in 2016 to change this and help the older adults with more efficiency. 

    They are trying to offer help by designing and manufacturing products that ensure no leakage, healthy bladder, and overall wellness of health. The products are lab tested and ensure high quality. The products are recommended specifically according to the user’s needs. The customer service also allows the users to pay, change, return, and cancel their products with ease. 


    Is Because right for you?

    If you are someone or know anyone who suffers from incontinence, Because is the right one for you. They provide a personalized customer experience by quizzing you about the level of absorbency you require, when do you need it - day, night, or both, what would be your preferred product - pads and liners or underwears, a size that would fit you, and how many of that would you need per day. After the assessment of your requirements, they recommend the best-suited product for you. They have packs of leakproof, neutral color underwear whose sizes range from S to XXL.

    They have a subscription model where the products are delivered on a monthly basis to your doorstep. If you’re not 100% satisfied with your order, they also offer a 30-day money-back guarantee. They also provide the users with an affordable 16-day trial so you can try out the products before completely committing.

    They have user-friendly customer service which makes tasks like - skipping the refill, canceling/returning/exchanging the products, reordering products, changing shipment date/address, tracking and payment of products, pausing/canceling/reactivating your account easier. Currently, they are only shipping in the US but to ship to other countries, you can drop them an email.

    Their website is user-friendly and you will be prompted to take a quiz according to your needs and preferences to purchase. You can browse through products and find all the details for the products such as ingredients, benefits, usage, and storage. You will be able to read reviews about the products purchased by other users and get answers to your related queries. The website also sheds light on problems regarding bladder health and suggests protection to ensure the wellness of the same. You can then get recommendations of products suited to you.


    Is Because Credible? 

    Alexi & Luca, co-founders of Because started the company with a simple idea which was to serve and support their family by creating high-quality affordable products to tackle incontinence. They shared the vision of providing easier and more efficient help to other older adults as well. They wanted the elderly to experience comfort while shopping online that often seems daunting. Because is a partner with community organizations and initiatives across the US such as The Salvation Army, National Association For Continence, Sequoia Urology Center, St. Francis Center, and Life Moves Opportunity Center. They have worked with industry-leading Stanford University trained professionals to create high-quality products in terms of innovation and formulation. Because it boasts of having over 10,000+ reviews worth 5 stars for all their products. They have also been featured on leading websites like FastCompany, Forbes, and Yahoo.

     

    Products Offered By Because 

    The main products offered by Because are for bladder protection for men and women, skincare, wellness, oral care, and hemp products. They all cater to different needs of the user.

     

    Bladder Protection

    For Women: 

    Because underwear comes in the following variants :

    • Moderate+
    • Maximum+ 
    • Overnight+

    Their features and benefits are :

    • Super absorbent core keeps you dry longer
    • Features odor eliminating technology
    • Reinforced double leak guards for extra protection
    • Appropriate for urinary and light bowel incontinence

    Because Premium pads are available in the following variants:

    • Moderate+
    • Maximum+ 
    • Overnight+

    Their features and benefits are :

    • Rapid, complete absorption in a discreet pad
    • Soft top liner rapidly pulls in liquid
    • The Gel absorption layer is designed to lock away odor and liquids
    • Individually wrapped

    Because Boosters with Maximum Absorbency no.99

    • Adds 4+ cups worth of added protection
    • Super absorbent material locks liquid away
    • Contoured to fit within protective underwear
    • Soft, quick-drying top sheet for freshness

    Willow by Because Underwear for Women (Moderate/Maximum) 

    • Ultra-thin and discreet with Maximum absorption
    • Looks and feels like your own underwear
    • Extended, double side leak guards
    • Appropriate for urinary and light bowel incontinence

    Bed Protectors

    • Extra waterproof protection
    • Perfect for sofas, beds, chair seating or even for car travel
    • Convenient sizes
    • Easy disposal

    Biodegradable scented bags

    • Large biodegradable bag
    • Fresh lavender scent
    • Handles to tie for discreet disposable
    • Opening wide enough for adult underwear

     

    Bladder Protection

    For Men: 

    Because underwear is available in the following variants:

    • Moderate+
    • Maximum+
    • Overnight+

    Their features and benefits are :

    • Super absorbent core keeps you dry longer
    • Features odour eliminating technology
    • Reinforced double leak guards for extra protection
    • Appropriate for urinary and light bowel incontinence

    Willow by Because Underwear for Men (Moderate/Maximum) 

    • Ultra-thin and discreet with Maximum absorption
    • Looks and feels like your own underwear
    • Extended, double side leak guards
    • Appropriate for urinary and light bowel incontinence

    Guards for Men (Maximum)

    • Equipped with fast absorbent technology, the dual-core locks help to fight odour and liquid
    • Secure side leak barriers
    • Strong adhesive strip keeps guard in place
    • Individually wrapped

    Bed Protectors

    • Extra waterproof protection
    • Perfect for beds, sofa or chair seating, car travel
    • Convenient sizes
    • Easy disposal

    Biodegradable scented bags

    • Large biodegradable bag
    • Fresh lavender scent
    • Handles to tie for discreet disposable
    • Opening wide enough for adult underwear

    Skin Care: 

    Because No-Rinse Cleansing Spray 

    The no-rinse cleanser is pH-balanced and gentle on the skin with Vitamin E and moisturizing Aloe Vera 

    Because Soothing Cream (coming soon)

    This cream will soothe damaged or irritated skin with the natural healing properties from Zinc 

    Because Flushable Wipes (coming soon)

    These new and improved pre-moistened wipes are great for a quick on-the-go to cleanse

    Because Hand Sanitizing Wipes 

    These sanitizing wipes are infused with an anti-bacterial solution to keep your hands clean 

    Because Hand Sanitizing Gel 

    The hand sanitizing gel is FDA-approved and is made with 80% Alcohol and soothing Aloe Vera to keep hands from drying out


    Hemp Products:

    Because Hemp Extract Drops 

    • Easily absorbed by the body 
    • One of the most effective ways of CBD intake
    • Available in 250mg, 500mg or 1000mg strengths

    Because Hemp Extract Gummies 

    • 20 mg of CBD per serving 
    • Infused with delicious fruit flavours 
    • Resealable pouch to lock in freshness  
    • Available in 5, 10 and 30-packs

    Hemp Extract Skin Relief Cream 

    • 1000mg of natural CBD 
    • Features Vitamin E and Argan oil  
    • Targeted relief for joints and muscles 
    • Rich skin cream

    Hemp Extract Good Sleep Oral Spray

    • Convenient sleep-promoting spray  
    • Refreshing mint flavour 
    • Featuring Melatonin and Valerian Root  
    • Available in 0.25oz and 1oz bottles

    Wellness By Because Products

    Because UTI Health Support

    • 1000mg D-Mannose per serving 
    • Supports bladder health 
    • Maintains a healthy urinary tract by enhancing the body’s natural defence
    • Encourages liver function

    Because Omega 3

    • 720mg of Omega 3, 1200mg Fish Oil 
    • It is high in nutrients like EPA and DHA that are crucial to the heart, joints and brain. 
    • Shown to lower blood pressure 
    • Subtle lemon flavour

    Because Multivitamin Gummies

    • Promotes overall health and wellness 
    • Convenient, easy-to-chew gummy 
    • Includes Vitamins A, C, E, B5, B6, B12, Biotin, Zinc & more 
    • Tasty strawberry flavour

    How Much Do Because Products Cost?

    They charge $2.99 for the initial trial order. Shipping is always free on orders over $15, whether it is a one-time purchase or subscription. You can choose to pause, skip or cancel the order anytime.


    The pricing for all the Because products are as follows :

    Because Hemp Extract Drops 500 mg subscription $59.99 buy once $70.79

    Because Hemp Extract Gummies 10-pack subscription $19.99 buy once $23.59

    Because Hemp Extract Sleep Oral Spray 1 oz subscription $59.99 buy once $70.79

    Because Hemp Extract Skin Relief Cream 1 oz subscription $59.99 buy once $70.79


    Because No-Rinse Cleansing Spray starting $4.99

    Because Soothing Skin Cream $12.99

    Because Hand Sanitizing Gel starting $5.99

    Because Hand Sanitizer Wipes starting $2.99

     

    Because UTI Health Support $14.99

    Because Omega 3 $11.99

    Because Multivitamin Gummies $11.99

     

    Biodegradable Scented Bags starting $4.99

    Bed Protectors starting $11.99


    Women -

    Because Underwear (moderate - maximum) starting $13

    Because Underwear (overnight) starting $15.90

    Because pads (moderate) starting $5.00

    Because pads (maximum) starting $6.60

    Because pads (overnight) starting $8.20

    Because boosters starting $8.40

    Willow by Because underwear starting $15.00


    Men -

    Because Underwear (moderate - maximum) starting $13

    Because Underwear (overnight) starting $15.40

    Willow by Because underwear starting $15.00

    Guards for Men starting $7.80

    Because boosters starting $8.40



    What Do We Think About Because?

    Because offers a sleek, user-friendly website to navigate through their varied

    product offerings, news features and reviews.An updated blog and FAQ section act as a great guide to the overall customer experience. The quiz to know about the user’s needs and preferences is taken by Julie which I think adds a great ‘faux personal touch’ to online shopping. Their customer service is easy to follow and quick to respond.

    Getting in touch with them is fairly straightforward as their email ids are available on the website. You can also view their catalogue on their website to know about the soon launching products. What we love about Because is that they offer affordable high-quality products and in case any of their products do not 100% satisfy you, they guarantee 100% money back. Most of their products are fragrance and latex-free so as to not irritate the skin of users. They really seem to have understood the problems and solutions of the elderly. 

    Because it seems like a promising brand and we would recommend it to everyone who has or knows someone who has incontinence for better help!

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